The Jawbone company has recently bought out Bodymedia, who, for the last 10 years have been the world leaders in the area of fitness tracking devices. This is exciting news for the fit and healthy consumer as we should see a big jump in the quality and complexity of wearable fitness tracking devices in the coming years! They currently have a basic tracking device called the Jawbone Up. It integrates well with smartphones and bypasses the need for a computer to sync the data which is a plus. Unfortunately it doesn’t have the same caliber of sensors found in the Bodymedia Fit band. Watch this space!